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www.mofa.go.jp/mofaj/gaiko/fta/j_asean/vietnam/pdfs/fuzoku01.pdf longer-term, Li called the deal a «victory for multilateralism and free trade.» While the agreement will create more opportunities for Vietnamese exporters, it would not simply promise breakthroughs in exporting Vietnamese goods to Japan. Japan is a demanding market, with many strict conditions in terms of rules of origin, food safety and hygiene, which represent a huge challenge for Vietnamese exporters (Citinews, 2015). To date, positive changes in tariffs have not yet created a change in trade that meets the expectations of both sides; Vietnamese companies have not fully exploited the benefits of VJEPA. The reason for this is that they still face obstacles to approaching the Japanese market. Lord. .